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Candy Fairy
Project type
Packaging Design, Brand IP Development
Created By
Adobe Illustrator, Photoshop, Sai2
Date
Feb 2017
Role
Designer
Tian Academy of Fine Arts graduation project for “Candy Fairy” – builds a sweet, fantasy - themed brand via IP and packaging.
IP Logic: Cute characters blend candy shapes (e.g., lollipop hair) with fantasy roles (astronauts, elves), each with unique stories to connect emotionally.
Packaging: IP characters as core visuals, using colorful gradients, fantasy scenes (space/forests). Balances aesthetics + function (easy openings, proper materials) for market standout.
Brand Value: Targets young consumers, conveys “sweet adventure” via IP/packaging. Derivatives (keychains, cushions) enrich the brand, exploring academic - to - commercial design.
